Your domain name identifies your website
and is the way people will remember your website. It is part of your image and
part of the branding of your business. Your domain name establishes your unique
identity and creates an impression on visitors to your website. You can use
your domain name for your email address to create a professional business
image.
I can't stress enough that the domain
name is an important part of the company image. When you set up free hosting
with geocities or similar services, it sends the message to your customers that
you are not an established, successful business.
Once you decide that you need a domain
name, how do you pick a good one? Here are some pointers.
Guidelines for choosing
Use your business name
Use your primary product name
Use keywords
Keep it short
Easy to remember and sounds good
First choice is.com for a business
When possible, I like to choose the
business name as the domain name. If your business name was Jake's Balloon
Factory, my first choice would be jakesballoonfactory.com. When the company
name and domain name match, this sends the strongest message that this is a
stable, successful company that has been long established.
I have had clients that have had
established websites where their domain name was slightly different then their
business name. After discussing the importance of having the business name
match their domain name match, have decided to formally change their business
name. It is that important.
Product Name
Another strong domain name is to use
your product name. People instantly understand what you do and you create
recognition. This can be good when you use this as part of your brand
recognition strategy. SC Johnson produces the Windex glass cleaner. They own
the website windex.com. They have chosen to use their brand name for their
product's website.
Keywords
Using keywords in the domain name is a
good strategy for getting better search engine rankings. Google and other
engines will give your rankings a boost by having your targeted keywords as
part of your domain. There are many factors that influence rankings and having
keywords help.
Keep it Short
Keep the name as short a possible so it
is easier to type and remember. Domain names can be as short as 2 characters or
as long as 63. This does not include the extension such as.com. Examples range
from American Airlines (aa.com) to
didyouknowthatyoucanonlyhavesixty-threecharactersinadomain-name.com (this
domain is currently for sale).
Decide on. COM
Your finishing for your website would be
the Top Stage Sector (TLD). It is sometimes known as the particular extension.
There are virtually 60 to 70 zillion domain names signed up these days and also
virtually 75% of these tend to be. COM's.
. Com. Online. Org. Data. Biz. Us
Additional Full
74. 63% 10. 79% 6. 92% 3. 96% 3. 02% 1.
49% 0. 20% 100. 00%
Supplier: DomainTools 4-12-06
In case you are any business business,
the particular. COM would be the authentic and also the most widespread. Deciding
on a. COM infers that your corporation is made and also has been online for a
while.
Far more Regarding TLD's
Top Stage Fields get this means around
the nature in the website and you ought to decide on this explains your own
form of business and in many cases where you are found. Here are many of the
most widespread TLD's.
. aero Air flow transfer business
. biz Organization
. com Business business, a corporation
. edu Ough. Utes. academic association
. gov Ough. Utes. governmental
organization
. int International organizations
. mil Ough. Utes. armed forces
. net Network provider, Websites Service
provider
. org Non-profit association
Country
Codes
AU
Australia
CA
Canada
CN
China
DE
Germany
FR
France
KR
Korea (South)
MX
Mexico
RU
Russian Federation
UK
United Kingdom
US
United States
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